Short daily videos 5 to 15 minutes. Simple nutrition. Private support with a gay coach. No gym required.
Starts 14/11/2025
14 days of short, proven actions (5–15 minutes per day)
Live Q&A + coach feedback each week
Practical nutrition rules, no calorie counting
Start my 14 day reset for free!
Limited places: workshop + daily tasks + private group

“I stopped feeling invisible. Now I walk into any room with presence. My clothes fit, I've got energy and I'm proud of what I see in the mirror.” - Liam
Not for: people wanting bespoke 1:1 plans or multi‑hour daily workouts.

Hi, I'm AJ 👋
I used to struggle with feeling overlooked in a gay world where body image is EVERYTHING.
For years, I lost confidence. Avoided nights out (particularly to the gay scene). I overate to compensate. I had no energy. I felt like I was disappearing.
I tried strict diets that lasted until Thursday. I tried the useless YouTube workouts. I tried training alone at home. Nothing stuck because none of it fit my actual life - work, dates, nights out.
Then I discovered a simple framework: stop fighting yourself and build a plan that actually works alongside your real life. Realistic food targets, step counts that fit naturally, 2-4 training sessions you actually show up to.
End Result: I got lean. I got strong. I got visible. And I kept my social life, my sanity, and my pride.
I want to spare you the years of guessing, shame spirals and failed Monday starts.
In my free 7 day workshop, I'll personally walk you through the same blueprint I used to go from invisible to undeniably present.
Click the link below to get access.

"Before working with AJ, I used to go all in for 2/3 weeks and bin it off for months from overtraining. A clear, repeatable blueprint that kept me on track while still enjoying life got me the results I had chased for years in a matter of months" - James


"I was never massively overweight, but I certainly wasn't the "fit" guy. I didn't really know what to do in the gym, so I used to just spend my time doing random things. I didn't know what to expect with an online coach, but I learned more in 12 weeks with FFG Fitness than I had in the previous 5 years using Google myself & finally started to train with intent. " - Mark


"14.5 kg in 12 weeks! I'm far more confident now than I was previously, I'm back wearing Clothes again that were uncomfortable 3 months ago. Everything was broken down in a way that makes it easy to understand and implement from day 1 and I never felt alone in the process. AJ was there every step of the way making sure things fit me and my life where it was at, not me trying to fit my life into the process" - Ian


"This has been incredible. I've tried so many fads over the last few years and none have ever worked. All the the little habits and changes we made really made a difference to how I do things. I have never felt so confident as I do now in years. This has changed my life and I'm finally putting myself first. Still can't believe I've lost over 26 pounds in 12 weeks." - John

Brutal calorie cuts that wreck your energy and social life
Confusing macro tracking that never makes sense.
Monday motivation that collapses by Wednesday
Guilt over every meal and weekends
Avoiding mirrors and the weights section
Simple food and step targets that fit your week, even on date nights.
A clear 2-4 day training plan you actually follow
Weekly check-ins that keep you accountable without shame
Real food choices you understand and control
Walking into the gym with calm certainty, not anxiety.
I want you to start applying our 3-part method to get results immediately:

Traditional methods fail by focusing only on the body. We transform your mindset too: you're not just trying to get fit; you embody a man of self-commitment. Training becomes a reflection of your values, not a struggle. Embrace this new identity & hitting 2-4 workouts weekly naturally becomes part of your essence.

We cut through the noise. You'll learn your food target & daily step goal - that's it. No forbidden foods. No weekend guilt. You eat real food, you track what matters, and you keep your social life intact. This is how you get lean without becoming a hermit. We teach you to make choices, not follow rules

You'll get a clear, flexible 3-4 day training plan that adapts to your week. Busy? We've got a backup session. Worked late? The plan still fits. Went out Friday night? Saturday's still locked in. You stop guessing and start knowing exactly what to do. That certainty builds presence. Your confidence isn't fragile anymore.
This is for gay men who are tired of feeling invisible, who want to build a lean, strong body that gets respect, and who refuse to hide who they are to do it. You're done with Monday starts that fail by Thursday. You're done guessing. You want a simple blueprint that actually fits your life - work, dates, weekends and all.
You get 14 days of daily coaching, a clear training plan, nutrition education and weekly check-ins. No shame. Just straight advice on how to build presence, get lean, and keep your social life. You show up, follow the blueprint, and we'll personally support you through it.
I operate a give-first business model: I want to help you get such a great result over the next 14 days that if you choose to work with me afterwards, it's a no-brainer.
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